Is social media for your blog worth it?

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One of my rare Instagram attempts.

If you’ve ever been to a blogging workshop, I’m sure you’ve inevitably heard someone in the crowd ask, “What social media sites should I use?”. The answer seems to always be, “Whichever ones you enjoy using.” If you’re like me, that pretty much means none of them. So, what do you do?

The obvious answer is to ignore the ones you don’t like. However, there seems to be this impression that in order to be a successful blogger you need to be a power user on every popular social media platform. I don’t believe this is true. In fact, I would argue that attempting to be on every platform is stretching yourself too thin. It makes blogging exhausting when you feel the need to maintain active accounts for your blog on Facebook, Instagram, Twitter, Tumblr, Snapchat, Google+, GoodReads, Pinterest, etc. and you increase your risk of burning out. Continue reading